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IPA Scotland Student Advertising Awards 2017 Shortlist

We are delighted to announce the shortlist for this year’s Student Advertising Awards. Links and summaries for all the entries can be found below.

Announcement of the winners will be made on 11th May 2017 at the Members' Reception.

Hazel Pike and Beth Wilson from Edinburgh College

Summary: 26% of young people said their weight was targeted by bullies, along with 70% due to other aspects of their appearance.  We want to show teens that we're all the same on the inside.  We all have a skeleton, so why don't we embrace this through funny skeleton videos?

Joseph Woodcock and India Morrow from Edinburgh Napier University

Summary: Perfectly Imperfect gets teenagers admitting their imperfections without attacking beauty so that there is no room to be body-shamed by themselves or others. We will reach teens through YouTube where they already go for life inspiration, as well as through Snapchat, high street retail, and on-demand TV.

Alicia Gonzalez from Edinburgh College

Summary: Animal Pride. Each animal is different in their own unique way. Believe in the animal you are.

Anete Tisanova from Edinburgh Napier University

Summary: Confidence comes from within. With this campaign I want to give teenagers a mechanism to build that confidence, so that negative comments can't sweep them off their feet. I want teenagers to take a deep breath and say: "So what?" to those who can damage their self-esteem.

Andrea Sarnataro and James Yates frm Edinburgh Napier University

Summary: 'I Am Not A Robot' is a digital campaign which uses the everyday mechanism of a Captcha that asks Scottish teenagers to prove that they are not a robot by contributing to a very human online conversation about body image as part of a national week-long campaign to tackle body confidence issues.

Calum Greenhill and Silvia Cutrera from Edinburgh Napier University

Summary: A variety of labels can impact teenage body confidence, so we challenge this by asking "Who am I?". This encourages teenagers to use their Snapchat accounts to communicate a more positive message: "Love yourself". After all, there's nothing definitive about a label, it's just an opinion.

Elliott Parry and Louise Cox from Edinburgh Napier University

Summary: Airbrushing is setting unrealistic ideals about body image in teenagers, so we aim to tackle this by sparking a social movement "Can't Retouch This". We aim to raise awareness by placing impactful stickers over photoshopped adverts and urging industries to implement a mandatory regulatory symbol.

Lottie Grant and Helen Balls from Edinburgh Napier University

Summary: Defining girls by their looks creates an unhealthy obsession with body image. Telling teenagers to love themselves is a big ask, so this campaign encourages girls to readdress the balance between appearance and abilities. "I'm Not Pretty" will run as a TV spot, street installations and content for social channels.

Last updated 30/03/2017

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