IPA Scotland Student Advertising Awards 2017 Shortlist
Hazel Pike and Beth Wilson from Edinburgh College
Summary: 26% of young people said their weight was targeted by bullies, along with 70% due to other aspects of their appearance. We want to show teens that we're all the same on the inside. We all have a skeleton, so why don't we embrace this through funny skeleton videos?
Joseph Woodcock and India Morrow from Edinburgh Napier University
Summary: Perfectly Imperfect gets teenagers admitting their imperfections without attacking beauty so that there is no room to be body-shamed by themselves or others. We will reach teens through YouTube where they already go for life inspiration, as well as through Snapchat, high street retail, and on-demand TV.
Alicia Gonzalez from Edinburgh College
Summary: Animal Pride. Each animal is different in their own unique way. Believe in the animal you are.
Anete Tisanova from Edinburgh Napier University
Summary: Confidence comes from within. With this campaign I want to give teenagers a mechanism to build that confidence, so that negative comments can't sweep them off their feet. I want teenagers to take a deep breath and say: "So what?" to those who can damage their self-esteem.
Andrea Sarnataro and James Yates frm Edinburgh Napier University
Summary: 'I Am Not A Robot' is a digital campaign which uses the everyday mechanism of a Captcha that asks Scottish teenagers to prove that they are not a robot by contributing to a very human online conversation about body image as part of a national week-long campaign to tackle body confidence issues.
Calum Greenhill and Silvia Cutrera from Edinburgh Napier University
Summary: A variety of labels can impact teenage body confidence, so we challenge this by asking "Who am I?". This encourages teenagers to use their Snapchat accounts to communicate a more positive message: "Love yourself". After all, there's nothing definitive about a label, it's just an opinion.
Elliott Parry and Louise Cox from Edinburgh Napier University
Summary: Airbrushing is setting unrealistic ideals about body image in teenagers, so we aim to tackle this by sparking a social movement "Can't Retouch This". We aim to raise awareness by placing impactful stickers over photoshopped adverts and urging industries to implement a mandatory regulatory symbol.
Lottie Grant and Helen Balls from Edinburgh Napier University
Summary: Defining girls by their looks creates an unhealthy obsession with body image. Telling teenagers to love themselves is a big ask, so this campaign encourages girls to readdress the balance between appearance and abilities. "I'm Not Pretty" will run as a TV spot, street installations and content for social channels.
Last updated 30/03/2017