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Proving the value of what we do

An IPA Effectiveness briefing to explore the latest new learnings on improving marketing effectiveness, for all agencies regardless of discipline, size or geography.

This series of Effectiveness briefings will take place in Manchester, Bristol, Edinburgh and London, and will explore the latest new learnings on improving marketing effectiveness:

-        Culture First. A new report on how to develop an effectiveness culture

-        Les Binet and Peter Field’s Effectiveness in Context. New findings from the IPA databank on how           to optimise according to your size, sector or specialism of your brand.

-        And the creation of a new Guide to Measurement Strategy

-        Plus how to prove a rock-solid payback for your communications activity


There will be a topline report from Eff Week 2017 on the key new research findings and most useful bits you can put into action now to build an Effectiveness Culture; plus practical tips for how to get involved in the Effectiveness debate in 2018; a session revealing the Eff Week 2017 agency event success stories including ‘how to attract 55 clients to your agency to hear about Effectiveness!’; and a ‘have I got a case’ speed mentoring opportunity with the IPA Effectiveness Awards Convenor and/or Mentor.


Click on the links for more information about the afternoon Manchester event on the 16th January; or the breakfast briefings in Bristol 18th January; London 23rd January; Edinburgh 25th January 2018.

Last updated 06/12/2017

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