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Sarah Golding's Presidential Agenda: Magic and the Machines

IPA President Sarah Golding is learning from the front in her quest to acquire and share the knowledge needed for the ad industry to embrace and implement AI and AR into client campaigns.

We are moving into a new creative era. One that can seem complex and daunting but one that is going to completely change the way we target and speak to our audiences. Artificial Intelligence (AI) and Augmented Reality (AR) is here and already being used by some pioneering adlanders and marketers.

Over the next two years the IPA will be hosting a dedicated series of inspirational talks and deep dive learning to ensure you can talk to your clients about AI and AR as well as having the know-how to work with these intelligent tools.

IPAi programme 2018

Coming up next:

How to be Human - 22 November

Like other industries, marketing is at the early stage of a tech-driven disruption. As AI develops and takes over more and more functions, agencies are asking themselves how to respond. The debate is polarising around two options: to carry on as normal, or to transform into a technology business.

We believe there is a third way: to form a partnership with AI which enables us to move up the value chain. In order to do that, agencies need to be able to define, cultivate and enhance their uniquely human capabilities, both as collections of talented individuals and as human collectives. We believe that is the path to growth. This seminar is about how to be human – and win. Book your place

The IPA Digital Performance Certificate - End of 2018

The IPA Digital Performance Certificate will be a best practice guide in digital performance, marketing, strategic planning and client management. The learning modules will cover making the case for performance marketing channels, taking a client brief, audience planning, setting objectives, PPC, Display, SEO, Affiliates, reporting and analysis, managing channels, time and clients.

The qualification will launch at the end of 2018 and will be for Foundation Level delegates.

We are organising more events during the tenure of Sarah's presidency with some of the pioneers in AI technology - watch this space for details of more events.

Catch up on what's happened so far:

Inaugural speech

As stated in her 2017 Presidential addressSarah Golding is learning from the front in her quest to acquire and share the knowledge needed for the ad industry to embrace and implement AI and AR into client campaigns. Watch the inaugural speech here

2018 President's Reception

At the 2018 President's Reception Sarah delivered her speech to adland, looking forward to the next couple of years with a keen optimism that includes welcoming AI into the fold for the benefit of the whole industry both individually and collectively. View the photos from the evening and watch the speech below:

Sarah also launched the IPA's Magic and the Machines exhibition, which is displayed at the IPA's London office. You can also download a PDF version of the exhibition

Campaign blog column

In a quarterly blog column in Campaign, Sarah updates the industry on how her learning is progressing and gives insight into what she's learned. Read her first column on 'Learning to love the machines: What I've learned about AI, VR and the future of the ad industry' and her second column on 'Let's learn from the bad guys and 'useful idiots': lessons from the dark web'.

Previous IPAi events

Watch videos of the events in the IPAi programme here:

If you would like further information on any of these events please email For news and updates, you can follow us on Twitter, Facebook and LinkedIn. Join in the conversation online #MagicandtheMachines.

Last updated 29/06/2018

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