TouchPoints Smartphones and Tablets Report

This latest report from IPA TouchPoints uses behavioural, attitudinal and passive data to compare and contrast smartphones and tablets including how, where and why they’re used.

Smartphones and tablets: Deceptively similar but significantly different…

This latest report from IPA TouchPoints uses behavioural, attitudinal and passive data to compare and contrast smartphones and tablets including how, where and why they’re used.

We’ve identified three key differences:

TP-SmartphonesTablets-600

Smartphones are always at hand and are primarily used for communicating with others and are seen as essential devices.  They are used in short bursts both as time-fillers and time-savers.

Tablets, on the other hand, are a relaxation-enabler when at home, providing a source of distraction for users through reading, video and games. 

Download the TouchPoints Smartphones and Tablets Report now.

Last updated 13/06/2016

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