Launch of TouchPoints Champions Initiative
We have recently launched our TouchPoints Champions Initiative, where each TouchPoints subscriber nominates up to two representatives to work with the IPA to find out how we can help them get the most from the data for their clients.
The initiative is a great way for people who are new to the industry to get a foundation in how research data is used across agencies and media owners and to also network with their peers. Any time spent working on the TouchPoints Champions Initiative also counts towards CPD hours for IPA member agencies.
The TouchPoints Champions will feed back to us on the types of training materials, infographics, presentations etc., which they would find useful, to ensure that anything we produce is helpful to each subscriber.
We will also hold quarterly TouchPoints Champions’ breakfast meetings, where the TouchPoints Champions from agencies and media owners can get together and talk about the ways in which they use TouchPoints, the training materials they need and any concerns they have.
We will also be inviting guest speakers from the helpdesks of Telmar, Nielsen IMS and Kantar Choices, who will run through the top TouchPoints queries and demonstrate some TouchPoints’ ‘Quick Wins’. The first quarterly meeting will be held at 9:30 am on Friday, 23rd June at the IPA.
Please contact us to find out who your champion is.
TouchPoints Smart dashboard: helping you to interpret passive data
We have now launched the Smart dashboard for the TouchPoints 2016 passive data.
Click here to find out more.
TouchPoints Breakfast Briefings: a round-up and what's to come
We have recently run two very successful morning events which are free for TouchPoints subscribers.
The first saw a distinguished panel of speakers - including Sarah Gale from OMD and Oli Robertson from Thinkbox - ‘Rethinking outdated stereotypes’. The second event was focussed on media channels and highlighted how different media owners use the data to drive commercial value.
We are currently planning the next two sessions. The first will highlight the new planning functionality which we are introducing for VoD campaigns and the second will be looking at how subscribers use the mood data in TouchPoints.
If you have a great case study using TouchPoints data which you would like to share then we’d love to hear from you.
TouchPoints launches VoD metric
We are very pleased to announce VoD channels will be available within the TouchPoints Channel Planner from the beginning of June This new metric will allow TouchPoints subscribers to plan VoD within a cross media campaign environment.
The new VoD data does include all viewing by PC/Laptop, TV set or any mobile device and has been modelled from the core TouchPoints data. The reach and frequency results have been checked and verified by the major broadcasters.
If you would like further documentation explaining the methodology please contact us.
Doreen Dignan joins the TouchPoints Team
We are very excited to welcome Doreen Dignan to the TouchPoints team. Doreen is an experienced research and insight professional. Before branching out independently, much of her career was spent with advertising agencies - both creative and media, in the US and UK. Ogilvy, Mindshare, MediaCom and Denstu Aegis, to mention a few.
Doreen has worked with a diverse list of clients from public (e.g., Home Office, Public Health England) and private (e.g. HSBC, Unilever) sectors, multi-national and domestic.
Doreen joins the IPA as the Head of Research and Survey Management for TouchPoints, a good fit for someone who's enthusiastic about the impact of digital technology on society in general and media research in particular.
TouchPoints Works 2: Showcasing the best TouchPoints case studies
Following on from TouchPoints Works 1, TouchPoints Works 2 was published in April 2017. It is an overview of the best TouchPoints case histories from the past couple of years. TouchPoints Works 2 shows some of the many ways in which our subscribers have used the unique TP data to gain actionable insights on behalf of their clients. The case histories cover thirteen agencies, four media owners and two media trade bodies.
TouchPoints Works 2 is available here.
TouchPoints 2017 Status Update and 2018 Consultations
The production of TouchPoints 2017 is progressing at a pace. We have now completed the fieldwork for TouchPoints Daily Life which will launch in September and have a larger sample size of over 6000 GB adults.
The launch of TouchPoints 2017 Daily Life will take place on Friday, 15th of September at BAFTA (Invites to follow nearer the time). The TouchPoints 2017 Channel Planner and Passive Data will follow by the end of 2017.
We will also be holding our client consultations for TouchPoints 2018 in October, please let us know if you would like to be involved.
TouchPoints 2017 questionnaire and e-diary available now
We are pleased to announce that the TouchPoints 2017 questionnaire and e-diary are now available for download.
You can find the documents here:
TouchPoints 2017 self-completion questionnaire
TouchPoints 2017 e-diary
NEXT: TouchPoints Champions
Last updated 10/08/2017