Know the value of media: the engine that drives modern-day enterprise
Know the Value of Media reports - download here
Media Databases: The challenges and the potential in the age of convergence
David Fletcher, Chief Data Officer, MEC UK looks at the key building blocks of data and integration of multiple data sets.
Reaching consumers in an era of media proliferation
Denise Turner, Chief Insight Officer, Havas Media, maps out the current media landscape and examines the role of multi-channel integration using the IPA Effectiveness Awards database.
Maximising the value of media
Andrew Willshire, Data Analytics Director, Posterscope and Paul Sturgeon, Head of Modeling & Advertising Effectiveness at Mindshare, GroupM, WPP look at how media has become a strategic tool that both communicates and delivers the brand promise, and the implications of this for client organisations.
Know the Value of Media – survey results from The Economist Intelligence Unit
To inform the IPA’s Know the Value of Media project it commissioned The Economist Intelligence Unit to carry out a survey of UK business executives to ask how they are adjusting their strategies to target and sell to connected customers. View the key findings
Last updated 14/04/2015