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What’s inspiring… Daniele Fiandaca

Daniele Fiandaca, Head of Innovation, Cheil outlines the top ten things inspiring him today...

First and foremost, my major inspiration comes from meeting people and learning from them. From hearing their stories, learning new cultures and trying to understand underlying human behaviour and motivation.

I am very lucky as I founded Creative Social eight years ago and get the opportunity to meet up every six months with 40 of the most talented creatives in the industry. We get to share what we are working on, what we are excited about as well as listening to speakers who come from outside the advertising industry. Their inspiration is infectious.

Creative Social in San Francisco

The other great thing is it is hosted in a different city every time and we have been lucky enough to have visited Amsterdam, Antwerp, Barcelona, Berlin, Florence, Hamburg, Las Vegas, Montreal, Paris, New York, San Francisco, Shanghai and Stockholm so far. We always find speakers who can provide a fascinating context to the local culture and we always make an effort to discover it in depth. It is actually one of the reasons I joined Cheil as I am fascinated by the Korean culture and have always been a big fan of Korean film.

Talking of film, I share a love of Secret Cinema with 23Red’s Sean Kinmot and have huge respect for the way they have brought a completely different level of experience to film and film watching. I had the privilege of being at a Secret Screening earlier this month and it is something I will probably never forget. Experience is becoming more and more important for brands and it is good to know what we are competing against in the world at large.

As head of innovation at Cheil, I like to experiment and the easiest place to start is with yourself. We are having a lot of fun experimenting on Pinterest (I’m a big fan), using it to support in-house movie rental (failure) as well as using it to showcase our team (success). We are currently working on an experiment using twitter with a view to seeing whether we can change behaviour. I do love the whole nudge theory and am constantly trying to understand what influences people’s decisions.

Anyway if you found this at all interesting, here are some things you might want to do to get inspired:

  1. Try and have at least one working day a month out of the office. You need space to think and clear your mind. I often find that conferences help me formulate many of my ideas (already looking forward to next year’s SXSW)
  2. Subscribe to the PSFK daily
  3. Collect something
  4. If you love storytelling, then subscribe to the monthly Moth podcast
  5. Go to Secret Cinema
  6. Read Nudge: Improving Decisions about Health, Wealth, and Happiness
  7. Go to one of the School of Life’s Sunday Sermons. Mark Earls would be a very good start
  8. Do something outside your comfort zone
  9. Follow @creativesocial and try and get to one of our events (if you do, say hi)
  10. Send me an e-mail at with the subject ‘Send me something interesting’ with your address and I will

Daniele Fiandaca, Head of Innovation, Cheil

Last updated 03/08/2012

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