Containing the award-winning cases from each IPA Effectiveness Awards.
Marketing effectiveness in the digital era.
The Value of Advertising is the IPA’s essential guide on Billing vs Pricing, designed to help agencies develop a more strategic and valuable commercial model.
The quarterly survey of marketing budgets compiled by Market.
The essential guide to advertising law and regulation (3rd edition).
Reports and guides to key business issues.
Our selection of free best practice guides.
Award-winning brand cases from the IPA’s Effectiveness Awards.
Benchmarking annual financial surveys, including the Agency Census and quarterly Bellwether reports.
Round-ups of all IPA activities, including an overview of each year.
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