Containing the award-winning cases from each IPA Effectiveness Awards.
Marketing effectiveness in the digital era.
The Value of Advertising is the IPA’s essential guide on Billing vs Pricing, designed to help agencies develop a more strategic and valuable commercial model.
The quarterly survey of marketing budgets compiled by Market.
The essential guide to advertising law and regulation (3rd edition).
The 2017 IPA Annual Review includes a roundup of our Centenary year and highlights the many programmes we ran to help the industry be more commercially successful.
Reports and guides to key business issues.
Our selection of free best practice guides.
Award-winning brand cases from the IPA’s Effectiveness Awards.
Benchmarking annual financial surveys, including the Agency Census and quarterly Bellwether reports.
44 Belgrave Square
Tel: 020 7235 7020
Arms Evertyne House
Dun Cow Quay
Tel: 01670 432 132
47 Timber Bush
Tel: 0131 555 7588