Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

The Short Guide to Measuring Not Counting PDF

The Short Guide to Measuring Not Counting – How to Evaluate Social Media for Marketing Communications has been produced by the IPA, the Market Research Society (MRS), The Marketing Society and key social platforms Facebook and Twitter.


The guide addresses the challenges associated with validating social media campaigns. It highlights the need for social media planning and evaluation to operate in tandem with other traditional channels to accurately gauge its reach, rather than adopting a siloed approach. It argues that the same rigour must be applied as for established marketing measurement, using comparable metrics, linking activity to overall objectives and a focus on the long term results. Whilst also using the real-time evaluation process that social media offers to inform accurate targets and predictions.


This guide is designed to give all general advertising practitioners a grounding in social media measurement best practice. If you are a Social Media or Digital Specialist, please see The Expert Guide to Measuring Not Counting, which covers measurement and evaluation techniques in greater detail.


Now free to download.


Open/Download Document Here

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.