Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

HR and People

The IPA has published a number of thought-pieces on agency workplace issues.


Employment Flexibility in the UK Advertising Industry

A piece of research on flexible working commissioned by the IPA and carried out by Niall Hadden of WCRS in March 2003 suggests that the agency ‘hire and fire’ resourcing model has on average cost a large agency £2.5 million over a two year period (2001-2002). Members: free / Non-members: £1+VAT
Download PDF


Future of Work

The Future of Work is the latest thought-piece on workplace issues which looks ahead to the likely impact of Gen-X and Gen-Y on the agency business in 2020. Attracting and retaining talent remains a key task for agency management and The Future of Work offers agency management a number of insights into both Gen-X and Gen-Y and reports on how to retain a talented workforce through flexible working in the years ahead. Members: free / Non-members: £50+VAT
Download PDF



Women in Advertising (1990)

Findings and recommendations of a study commissioned by the IPA. Marilyn Baxter, Saatchi & Saatchi's Director of Planning, was asked to undertake a study into why there were so few women in top management in advertising agencies. The report was published in January 1990. Members: free / Non-members: £1+VAT
Download PDF


Women in Advertising -10 years on

Women in Advertising - 10 Years On has found that women believe that advertising is a better industry for them in 2000 than it was ten years before. It was found that women make up half the staff in the advertising industry. Compared to the FTSE 100 companies, women in advertising are at least four times as likely to have reached a board position and five times as likely to be in an executive position. Members free / Non-Members £2 + vat.  
Download PDF

Last updated 01/04/2016

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.