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IPA Bellwether Report

The quarterly survey of marketing budgets compiled by Markit. Available to purchase as individual reports here or on an annual subscription.

The IPA Bellwether Report is researched and published by Markit Economics on behalf of the IPA. First published on the 17th July 2000, it features original data drawn from a panel of around 300 UK marketing professionals and provides a key indicator of the health of the economy. Its 8-page report includes a breakdown of total marketing spend (main media, internet, search, direct marketing, sales promotion and all other) and commentary and analysis on other key economic indicators (eg GDP, corporate profitability, interest rates, performance of media stocks and the Purchasing Managers' Index) and business confidence. Pure data is also available.  

From Q1 2013 onwards the report has featured new charts including comparing business confidence amongst survey panellists to wider economic output, and depicting how their views on financial prospects are a function of the current business environment. Other new charts detail how key wider variables have impacted on current marketing spend. And for the first time a new model has been created to forecast what adspend will be over the next five years.

The full Q2 2018 IPA Bellwether Report, published on 18th April 2018, can be purchased here  (price: £99 + VAT for IPA Members and £140 + VAT for non-members).

To sign-up for an annual subscription email (t: 01491 461052)
Prices vary:
8-page Report and Data: £675 + VAT (IPA Members)
8-page Report and Data: £900 + VAT (non Members)
8-page Report only: £375 + VAT (IPA Members)
8-page Report only: £500 + VAT (non Members)
Data-only: £488 + VAT (IPA Members)
Data-only: £650 + VAT (non Members)

IPA Members are eligible for 25% off the full subscription price (as advertised above). IPA Member CEO and Finance Directors also receive some topline figures on the day of each quarterly release from the IPA Press Office.

View for free  a previous edition of the Bellwether Report (July 2008).

Earlier news releases can be found on the news section of this website or through search.

IPA Press Office 020 7201 8261.

Last updated 18/07/2018

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