Q3 2014 IPA Bellwether Report marks two.. The Q3 2014 IPA Bellwether Report, published today (16 October 2014), reveals that marketing budgets were revised up for the eighth ...
IPA report sets out vital role of media.. Media agencies play a critical role in advising brands where to invest their budgets in order to integrate and orchestrate their com ...
IPA report reveals how to extract maxim.. What is the right data? Who owns it? How do you join up and extract value from the wealth of available data sets? These are just som ...
IPA’s Gwilliam secures place on list of.. The IPA’s Consultant Head of Digital and Emerging Technologies, Nigel Gwilliam, has been listed in 65th position in The Drum Digerat ...
CAP changes remit on marketing of cause.. The IPA is informing its members that CAP is restricting its remit on the marketing of causes and ideas to include only causes and i ...