Welcome to the Institute of Practitioners in Advertising

Viewpoint

“The IPA Effectiveness Awards must be as important a development as there has been in our industry - real life in action” according to BBH co-founder, John Bartle, who discusses the books that have influenced him in this month’s edition of Admap. His list includes the IPA’s Advertising Works and How , Testing to Destruction and Excellence in Advertising

Other IPA Websites

allourbestwork.co.uk

Upload your portfolio, showcase your best work and comment on the work of others.
ipaeffectivenessawards.co.uk

IPA Effectiveness Awards rewarding campaigns that demonstrate the payback of marketing communications.
bestofhealthawards.co.uk

IPA Best of Health Awards celebrate the best creativity in Healthcare advertising.
www.diagonalthinking.co.uk

Designed to encourage diversity and aid recruitment into the advertising and communications industries.
ipacopytest.co.uk

IPA Copy Test is designed to assess your creative writing ability.
intangiblereporting.co.uk

Initiative to provide information and further debate around intangibles and intangible reporting.

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Welcome to the Institute of Practitioners in Advertising, the UK’s leading trade and professional body for advertising, media and marketing communications agencies.

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For thousands of people that work in marketing communications services, the IPA website is an essential resource. It is packed with industry news, articles and case studies on theory and best practice, events to attend, job vacancies, careers advice and training courses. You'll also find essential reading material for both members and non members including "how to find an agency", "Marketing in the Era of Accountability" and the popular annual hardback Advertising Works series. Registration is free.

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Other IPA Websites

allourbestwork.co.uk

ipaeffectivenessawards.co.uk

bestofhealthawards.co.uk

www.diagonalthinking.co.uk

ipacopytest.co.uk

intangiblereporting.co.uk

My IPA is the easy way to customise the IPA website & make it yours.

Register Now

Agency Knowledge