Welcome to the Institute of Practitioners in Advertising

Viewpoint

Tim Forrest, Head of Comms Planning, OMD UK: “The great thing about TouchPoints is that it is developed from a consumer centric point of view. It is the holy grail in planning for clients in marketing." Click here for the latest video on why TouchPoints is an industry must-have.

Other IPA Websites

allourbestwork.co.uk

Upload your portfolio, showcase your best work and comment on the work of others.
idol.ipa.co.uk

IDOL (The IPA Databank Online) allows you to search and chart results from 30 years of effectiveness case studies.
ipaeffectivenessawards.co.uk

IPA Effectiveness Awards rewarding campaigns that demonstrate the payback of marketing communications.
bestofhealthawards.co.uk

IPA Best of Health Awards celebrate the best creativity in Healthcare advertising.
www.diagonalthinking.co.uk

Designed to encourage diversity and aid recruitment into the advertising and communications industries.
ipacopytest.co.uk

IPA Copy Test is designed to assess your creative writing ability.

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Welcome to the Institute of Practitioners in Advertising, the UK’s leading trade and professional body for advertising, media and marketing communications agencies.

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For thousands of people that work in marketing communications services, the IPA website is an essential resource. It is packed with industry news, articles and case studies on theory and best practice, events to attend, job vacancies, careers advice and training courses. You'll also find essential reading material for both members and non members including "how to find an agency", "Marketing in the Era of Accountability" and the popular annual hardback Advertising Works series. Registration is free.

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Other IPA Websites

allourbestwork.co.uk

idol.ipa.co.uk

ipaeffectivenessawards.co.uk

bestofhealthawards.co.uk

www.diagonalthinking.co.uk

ipacopytest.co.uk

My IPA is the easy way to customise the IPA website & make it yours.

Register Now

Agency Knowledge