Welcome to the IPA Effectiveness Awards Search Engine (EASE).
You can use the EASE to interrogate over 1200 detailed case studies entered into the IPA Effectiveness Awards since 1980 which form the collected
learning from the entries to the IPA
Effectiveness Awards Databank.
You can search the case studies by keywords
or filter by any parameter from the questions asked in the IPA Effectiveness Awards Entry Questionnaire.
EASE is the first search engine on the web which allows you to do this.
For information on any field just slide your mouse over the
icon.
You can also search for IPA case studies alphabetically or view
the special prizes won by agencies during the course of the competition.
Using EASE:
EASE is the first search engine on the web to combine free-text searching with data provided directly from the IPA Databank. This data is input by agencies themselves when submitting their Case Studies to the IPA Effectiveness competitions.
EASE is easy to use and Help is available at all times.
Using EASE: Search Wizard
To get you started, in the Search Wizard box to the left you can either just enter a word or phrase where it says “Enter your search term(s) here.” EASE will then search through all cases on the system – including the PDFs of the studies themselves – and return your results on the right-hand side of the screen.
Using EASE: Search Selections
Or you can make your selections from any of the 20 fields available. There is no limit to the selections or combinations you can make but remember that each new field you choose will narrow your search and you’ll get fewer results each time.
Using EASE: Search Shortcuts
We’ve also provided some useful shortcuts for searches to start you off.
Using EASE: Combining Searches
You can also combine word searching at the top with selections you wish to make from the fields below.
So, for example, if you were interested in campaigns for financial brands where changing emotions was key, simply click on the + next to the ‘Marketing communications model’ field and select ‘Emotions’
Using EASE: Combining Searches 2
and then type the word ‘financial’ in the top search box.
EASE will then display your search results. If the results aren’t exactly what you were looking for, you can then change your field selection and/or put in different words or phrases to search on.
Using EASE: Combining Searches 3
Please do try the system out and get a feel for the wealth of knowledge that lies in the IPA Case Study collection.
You can also search case studies from the IPA’s previous AREA and Scottish Effectiveness Awards competitions by clicking through to our archive section.
Contact insight@ipa.co.uk for details of other agency prizes awarded.
Using EASE: Downloading Cases
Downloading and buying case studies is very easy. Just click on any case study title and you will be taken to that download page.
IPA member agencies can download case studies for £25.00 per case study. Non-members pay £50.00 per case study and students get a discounted rate of just £10.00 per download. All payments are made online, via the IPA's shopping cart, using credit card payments. The case study or studies are available to you for viewing or downloading immediately after you have paid.
Because of this differential pricing it will be necessary (if you haven't already done so) for you to register your details on this website, which is very easy and takes about two minutes to complete.
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Results will be exported as PDF.