Bellwether Report Q2 2017

UK marketers revise internet budgets up to the highest rate in almost a decade, fuelling a robust growth in overall marketing budgets.

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UK marketers revise internet budgets up to highest rate in almost a decade

UK marketers have revised their internet budgets up to the greatest extent since Q3 2007, reveals the latest IPA Bellwether Report p ...

IPA reacts to ASA report on gender stereotypes

The IPA has today (18 July) responded to the new report Depictions, Perceptions and Harm, published this morning by the ASA.

IPA publishes pricing vs billing guide to help agencies assert value of advertising

The IPA has this week (13 July) published ‘The Value of Advertising – a guide on billing vs pricing’ to help its agencies to develop ...

Diageo, Jaguar Land Rover and O2 join agencies to evaluate marketing effectiveness in the digital era

Senior representatives from Diageo, Jaguar Land Rover and O2 will join fellow clients, agencies and associates to set the agenda for ...

IPA reaction to CAP's new HFSS food ad rules

The IPA has today issued its response to tough new rules banning ads for food and drinks high in fat, salt or sugar (HFSS) in childr ...

IPA launches 2017 Best of Health Show with new awards for data and innovation

The IPA has today (29 June) launched the 2017 Best of Health Show, the world-renowned industry awards programme that rewards the bes ...

How the best agencies increase revenue and grow their business

Agency leaders must take responsibility for owning their commercial challenge, rather than relying on procurement teams to be more f ...

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