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Adults spend almost 8 hours each day consuming media

According to new TouchPoints 2017 data, adults in Great Britain are now spending an incredible 7 hours and 56 minutes a day consuming media, up 9% from 2016.

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Latest News

Are brands a form of corporate bullsh*t?

Are brands a form of corporate consumer exploitation, or is it possible to explain them as a desirable feature of our economic system?

Adcity UK, One Agency Media and Orchard Media & Events join IPA membership

Adcity UK, One Agency Media and Orchard Media were elected into IPA membership at its quarterly council meeting yesterday (19 Septem ...

Adults spend almost 8 hours each day consuming media

From television to radio to newspapers and more, adults in Great Britain are now spending an incredible 7 hours and 56 minutes a day ...

65% of millennials look at their smartphone within five minutes of waking

Smartphones have become so pivotal to the lives of millennials in Great Britain that 65% of them are looking at their phone within f ...

Café culture soars as pub popularity plummets

Visits to coffee shops increase by almost 50% in 7 years - New national consumer IPA TouchPoints data launched today

IPA welcomes latest developments regarding brand safety and ad fraud

The IPA has welcomed the latest developments from JICWEBS tackling brand safety and fraud.

Boost brand effectiveness – join industry greats for cutting-edge insights and new research at Eff Week 2017

Shop Direct’s Group Marketing Director Kenyatte Nelson, Martin Deboo, Equity Analyst at Jefferies and Public Health England’s Market ...

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The IPA Recommends

What is a 21st Century Brand?

What is a 21st Century Brand?

Edited by Nick Kendall, this book features 20 of the best papers produced during the IPA Excellence Diploma, along with commentary from leading industry thinkers Stephen Woodford, Mark Earls, David Wilding and Ian Priest. If you want to explore the fundamentals of creating and building brands this book will provide all the stimulation you could want.


Order your copy now.
Advertising Works 23

Advertising Works 23

This book contains full versions of the 11 Gold Award winning case studies and summaries of the 28 case studies that won Silver and Bronze Awards from the 2016 IPA Effectiveness Awards – the world’s most prestigious and rigorously judged effectiveness competition.

Order your copy now.

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