Brits are consuming 8 hours and 11 minutes of all media per day – a 3% increase year-on-year and 17% increase from 2005.
The British Army, Guinness and Lidl are among the 38 outstanding campaigns shortlisted for the 2018 IPA Effectiveness Awards.
Leading clients will join adland leaders at EffWeek 2018 to breakdown what we really mean by marketing effectiveness.
A collection of the IPA’s guidance about GDPR. (IPA members only - log in to view the page)
Catch up on what's happened so far in Sarah Golding’s IPAi programme and find out what's coming up next.
A consumer-centric, cross-media planning tool, designed to assist your communications and campaign planning.
Effweek 2018
CodeNode London
A dramatic 45% increase in Netflix viewers in the past year, alongside the growth of the Subscription Video of Demand category at la ...
Consumers are spending 28% less time shopping than we were 13 years ago* reveals new IPA TouchPoints data published today (12 Septem ...
In what we can expect will be a tense few weeks as we count down to the 18th October EU Summit, the IPA continues to work closely wi ...
Acclaimed actor and writer Stephen Mangan, star of Green Wing, Episodes and Hang Ups, will host this year’s IPA Effectiveness Awards ...
Leading clients from Mondelez, PepsiCo and Sky Media will join adland leaders Sarah Golding, Charles Vallance and Nigel Vaz at EffWe ...
In light of recent attacks, the IPA’s Director of Legal and Public Affairs, Richard Lindsay has advised agencies to be vigilant of p ...
Dr Louis Rosenberg, Founder of Unanimous AI, joins an esteemed line up of client, agency, market research and marketing effectivenes ...
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We gather together advice, insight and opinion to help you build your career, get to grips with industry issues and feel inspired.
Featuring interviews with business and industry luminaries on topics including ad blocking and the future of advertising.
Got an awkward HR-related question that needs a no-nonsense anonymous answer?! Then Ask Liz!
Edited by Nick Kendall, this book features 20 of the best papers produced during the IPA Excellence Diploma, along with commentary from leading industry thinkers Stephen Woodford, Mark Earls, David Wilding and Ian Priest. If you want to explore the fundamentals of creating and building brands this book will provide all the stimulation you could want. Order your copy now.
This book contains full versions of the 11 Gold Award winning case studies and summaries of the 28 case studies that won Silver and Bronze Awards from the 2016 IPA Effectiveness Awards – the world’s most prestigious and rigorously judged effectiveness competition. Order your copy now.
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