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Predicting
marketing
spend

How is confidence amongst advertisers…will spend be up or down for 2014, and five years from now? Get the latest Bellwether Report.

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Latest News

Q1 2014 Bellwether Report: record upward revision to marketing budgets

The Q1 2014 IPA Bellwether Report, published today (17th April 2014), reveals the record largest single upwards revision to marketin ...

The future CMO

“The sphere of influence of the future Chief Marketing Officer has the potential to go broader and deeper into the client organisati ...

Industry releases ad viewability standards

The IAB and Viewable Impressions Cross Industry Working Group* - a large working group consisting of trade associations including th ...

IPA launches new ROMI calculator

The IPA’s new ROMI online calculator, launched today (11th April 2014), will help agencies and clients work out the financial paybac ...

IPA welcomes appointment of new culture secretary Sajid Javid

The IPA has today welcomed the appointment of Sajid Javid who has succeeded Maria Miller as culture secretary.

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