The IPA is committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. We strive to be representative of all sections of society and our membership, and for each employee to feel respected and able to give their best.
Our Talent & Diversity Hub provides clear guidance and inspiration on how to foster a real sense of inclusion for the incredible talent that make up our industry, as well as the work we create for our clients.
The 2024 Agency Census reveals that females account for 39.9% of individuals in C-suite roles, up from 37.9% in 2023. Females occupy 39% of C-suite roles in creative and other non-media agencies, up from 38% in 2023, and 41% in their media agency counterparts, up from 37.7% in 2023.
Over the next two years, I will be on a mission to fiercely protect, nurture and champion creativity, in all its forms. I want to attract more creative minds from all backgrounds into our industry. I want creatives to feel championed and celebrated. I want our industry to feel proud of the value it contributes – to our clients’ businesses, to the UK economy, but also to British culture.
The IPA Talent Leadership Group is comprised of the best and brightest thought leaders in adland. Xavier Rees, Group CEO at AMV BBDO and Chair of the IPA Talent Leadership Group, leads the agenda to attract new and diverse talent to the industry. Working collaboratively with key partners, the group delivers a programme of inspirational events and initiatives.
Click on the TLG member to learn more. If you are interested in knowing more about our Talent Leadership Group, please contact leila@ipa.co.uk.
Strategy Partner at AMV BBDO
Chief Client Officer at The Gate
Chief Growth Officer EMEA at Dentsu Creative
Managing Director at Mindshare
The Talent & Diversity Conference brings the industry together to listen, discuss and share the ways we can take charge of how we attract, develop and retain our existing and new talent and create inclusive workspaces.
Resources, advice and training to help support the mental health and wellbeing of employees, accompanied by the People First Promise that involves agencies providing evidence of their supporting activities.
The ‘industry’s open day’ aims to introduce new, potentially unconsidered, career options to school and college leavers, and to provide agencies with an audience of fresh, diverse talent.
The IPA iList celebrates the role models who are changing our industry for the better by challenging inclusivity at every level and from every background and gives them a platform to share best practice.
Stepping into the Spotlight aims to empower and offer success strategies at work through a series of workshops and training sessions – helping our attendees take their career to the next level.
Since the 1960’s The IPA has undertaken a series of benchmark surveys among member agencies. These surveys help you benchmark your agency against others in relation to financial and HR related factors.
We are lucky to have many incredible organisations supporting our sector in a number of different ways. Learn more about the vibrant, highly active community within adland in the UK that is working with agencies.
Download the results of UK Advertising’s biggest industry-wide survey, created by the Advertising Association, IPA, ISBA and Kantar.
BRiM (Black Representation in Marketing) is a cross-industry initiative to improve the representation of Black people in marketing.
This podcast tackles big talent issues in our industry, through interviews with specialists, and offers tangible insights and takeaways for agency staff to implement in their own organisations.
Through a blend of IPA data and qualitative in-depth interviews, the report explores the topic of age within the advertising agency world through both a commercial and intersectional lens.
Best-in-class examples of how the industry protects the mental health and wellbeing of our talent from companies that have been awarded the People First Promise badge of honour.
A Future of Fairness is designed as a handbook to help you understand the composition and the make-up of our industry.It gives brands and agencies a series of tangible actions to consider on diversity and inclusion.
Retaining top and diverse talent is a huge challenge. Stay interviews (as opposed to exit interviews) invest time and effort into exploring how staff are currently feeling and doing to help them thrive.
Equality, Diversity and Inclusion affects every stage of creating work, from the initial client brief through to the final advertising material.
This glossary is taken from Inclusion Works by Hive Learning - the award-winning peer learning platform.
Guidance explaining the separate legal concepts of equal pay and gender pay gaps, together with the key requirements for employers.
IPA CPD Adviser Gwyn March provides an extensive list of initiatives and services that help you to reach and recruit underrepresented groups.
A top-to-bottom action plan for the marketing ecosystem to pursue Outvertising's mission to make the industry fully LGBTQIA+ inclusive.
We are proud to have the ad industry represented with a profile on ERIC which tells potential entrants to our agencies how diverse Gen Zs landed their careers, about life in agencies and live jobs.
Since 1960 the IPA has charted overall employee numbers, working practices, staff turnover, as well as looking at the breakdown by gender, ethnic diversity, age and seniority.
WFA's DEI Charter for Change highlights the key steps that all global organisations need to take to ensure that our industry is truly diverse and inclusive.
Hiring an apprentice is a productive and effective way to grow talent and develop a motivated, skilled and qualified workforce helping to address diversification and inclusivity in your agencies.
Based on data from more than 333 companies employing more than 12 million people, the Women in the Workplace report provides an overview of the state of work for women.
Fiona Skinner, Founder and Director, The Fertility Coaching Company explores options for both men and women to make combining career and fertility plans possible.
At any one moment, there are up to 15.5 million women experiencing menopause. Dark Horses' menopause policy is open-source and can be used or adapted to fit your organisation.
Key legal issues associated with the menopause at work; what employers can learn from the latest employment tribunal decisions and how agencies can best support employees.
An example template menopause policy, setting out an employer’s approach to supporting employees who are impacted by the menopause.
The importance of integrating accessibility throughout your campaign development process, and how you can do so immediately.
This qualification will help you gain a deep understanding of the challenges we need to overcome and the behaviours we need to change for a more diverse and inclusive advertising industry.
Unveiled at the IPA Talent & Diversity Conference and presented by Jack Tadman from Opinium compares and contrasts workplace cultures in the advertising industry to the wider working world.
HR Consultant Mary Budd reflects on the return to the office and asks if we need to rethink what the office is for as more and more people demand the freedom to work in a way that works for them.
This IPA Training Forum discusses why wellbeing at work needs to be taken seriously, and the actions you can take to improve the productivity and happiness of your employees.
Industry-experienced speakers provide bespoke guidance on sickness absence management, dealing with mental health issues and successful strategies for promoting workplace well-being.
Our holistic guide explains the implications of fertility treatment in the workplace, covering time off, when an employee is deemed pregnant during fertility treatment and resources to best support your employees.
We asked the iList finalists in the earlier stages of their career what leaders should bring to the D&I agenda. With a fresh outlook untainted by years of legacy practice and attitudes, we gave them a platform to share their ideas.
If you are wondering where to start on your DE&I journey, read the 10 “nickable ideas” among the initiatives, approach and advice from this year's iList. We encourage you to take these ideas and make them your own.