Creating and evaluating effective campaigns - and avoiding easy traps.
Essential learning for your IPA Effectiveness Award entry.
Short guides to essential topics, and advice on entering the 2016 Effectiveness Awards.
Why effectiveness culture is important to our partners and sponsors
All the key information about the Effectiveness Awards in one download.
Advice on how to write an IPA Effectiveness paper
Find out more about the judging process and the Awards panel of industry judges.
Videos, pics, interviews and insights from the Effectiveness Awards.
Search the IPA's database of 1,200-plus cases including 70 papers from the most recent Effectiveness Awards.
Your gateway to all the IPA's effectiveness publications, events and qualifications.
Watch films about Effectiveness Award- winning cases and from key IPA events.
Find out more about the IPA's unique qualification in effectiveness.
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