Your chance to benchmark your work against the industry's best and demonstrate your effectiveness.
After a shaky start, Guinness kept its nerve and turned 'Made of More' into an increasingly effective brand idea.
Insights and advice from a week of events featuring industry leaders, interactive sessions and new research.
Essential learning for your IPA Effectiveness Award entry.
Download the entry pack with key information for entering the industry's most respected effectiveness awards competition.
What makes effective marketing? New analysis of the IPA Databank by Les Binet and Peter Field.
Join the debate on how to embed marketing effectiveness into the culture of organisations in the digital era.
Watch the story of how the brand developed a series of increasingly effective ads.
A simple idea became the charity's organising principle and raised almost £100m of extra income.
All about the IPA Effectiveness Awards.
Search the IPA's database of 1,200-plus cases including 70 papers from the most recent Effectiveness Awards.
Your gateway to all the IPA's effectiveness publications, events and qualifications.
Watch films about Effectiveness Award- winning cases and from key IPA events.
Find out more about the IPA's unique qualification in effectiveness.
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