Get ready for your chance to join the ranks of previous Effectiveness Awards winners.
How the publication used programmatic to find a new audience and revive subscriptions.
Essential learning for your IPA Effectiveness Award entry.
Mark the return of the industry's most prestigious awards scheme. Key dates & contacts information.
What makes effective marketing? New analysis of the IPA Databank by Les Binet and Peter Field.
Peter Field analyses the dangers of short-term thinking and under-investment in marketing.
How The Economist used programmatic to find a new audience and drive subscriptions.
The definitive guide to the 2016 Effectiveness Award-winning campaigns.
The winning cases from the 2016 IPA Effectiveness Awards.
Search the IPA's database of 1,200-plus cases including 70 papers from the most recent Effectiveness Awards.
Your gateway to all the IPA's effectiveness publications, events and qualifications.
Watch films about Effectiveness Award- winning cases and from key IPA events.
Find out more about the IPA's unique qualification in effectiveness.
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