How Waitrose, Budweiser, Sky and others draw in consumers with content.
Insights on how to use social channels and how to measure them in this IPA webinar.
Creating and evaluating effective campaigns - and avoiding easy traps.
Essential learning for your IPA Effectiveness Award entry.
Cutting edge thought leadership for marketers, influencers and agency and consultancy partners.
Find out more about the organisations supporting the 2016 Effectiveness Awards.
Peter Field analyses the dangers of short-term thinking and under-investment in marketing.
How quality time with consumers drives brand success.
Drawing up a checklist for developing successful content marketing.
Videos, pics, interviews and insights from the Effectiveness Awards.
Search the IPA's database of 1,200-plus cases including 70 papers from the most recent Effectiveness Awards.
Your gateway to all the IPA's effectiveness publications, events and qualifications.
Watch films about Effectiveness Award- winning cases and from key IPA events.
Find out more about the IPA's unique qualification in effectiveness.
44 Belgrave Square
Tel: 020 7235 7020
Arms Evertyne House
Dun Cow Quay
Tel: 01670 432 132
Tel: 0131 467 7821