Your chance to benchmark your work against the industry's best and demonstrate your effectiveness.
Start 2018 by attending one of our effectiveness insight sharing events in different UK cities.
Insights and advice from the industry wide campaign to increase effective communications.
Essential learning for your IPA Effectiveness Award entry.
Download the entry pack with key information for entering the industry's most respected effectiveness awards competition.
Use expert adivsors to sharpen your case. It's free for first-time entrants.
Join the debate on how to embed marketing effectiveness into the culture of organisations in the digital era.
Proving the value of our work.Sign up for Eff events in Manchester, Bristol, London or Edinburgh.
A simple idea became the charity's organising principle and raised almost £100m of extra income.
All about the IPA Effectiveness Awards.
Search the IPA's database of 1,300-plus cases including 70 papers from the most recent Effectiveness Awards.
Your gateway to all the IPA's effectiveness publications, events and qualifications.
Watch films about Effectiveness Award- winning cases and from key IPA events.
Find out more about the IPA's unique qualification in effectiveness.
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