Les Binet and Peter Field identify what make marketing effective in the digital era, using evidence from the IPA Databank
How the publication used programmatic to find a new audience and revive subscriptions.
Essential learning for your IPA Effectiveness Award entry.
Cutting edge thought leadership for marketers, influencers and agency and consultancy partners.
What makes effective marketing? New analysis of the IPA Databank by Les Binet and Peter Field.
Peter Field analyses the dangers of short-term thinking and under-investment in marketing.
How The Economist used programmatic to find a new audience and drive subscriptions.
The definitive guide to the 2016 Effectiveness Award-winning campaigns.
The winning cases from the 2016 IPA Effectiveness Awards.
Search the IPA's database of 1,200-plus cases including 70 papers from the most recent Effectiveness Awards.
Your gateway to all the IPA's effectiveness publications, events and qualifications.
Watch films about Effectiveness Award- winning cases and from key IPA events.
Find out more about the IPA's unique qualification in effectiveness.
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