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Prove your marketing pays back

Does your data pack a punch in proving that your communications activity has paid back financially? If so, enter the world-renowned, highly prestigious IPA Effectiveness Awards.

Eff Awards entry pack button

The Institute of Practitioners in Advertising (IPA) champions the commercial and cultural value created by the advertising profession. The IPA Effectiveness Awards are central to this mission by rewarding outstanding communications activity that has achieved its objectives and delivered an irrefutable return on investment.

Over almost four decades, the Awards have generated a body of invaluable case studies and insights that prove the power of advertising and communications activity.

Entering the Awards is your opportunity to build and showcase your reputation for effectiveness now and in the long term.

“The IPA Effectiveness Awards are the true litmus test of how effective advertising can be. They demonstrate the crucial role of advertising to the success of businesses as they evaluate the real impact of marketing communications and its central role in shaping the success of a brand.”
- The Right Hon. The Lord Heseltine CH, Founder of Haymarket Group Ltd

“As a client, the IPA Effectiveness Awards are the only ones that matter to me”
- Nigel Gilbert, Chief Marketing Officer, TSB

Last updated 25/01/2018

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