Helping IPA member agencies navigate the fast-moving world of Generative AI
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News
Every IPA Bellwether Report category sees upward revisions in Q3, with PR and Events leading and main media recording a nine-quarter high.
Published
15 October 2026
Revealing three fundamentals associated with stronger business outcomes and introducing a new Sponsorship Effectiveness Model.
7 October 2026
Bringing together more than four decades of evidence showing how advertising builds brands and how brands drive sustainable business growth.
New research reveals how brands are investing more in price promotions than advertising, yet 75% of marketers cannot estimate what proportion of their promotions are profitable.
The campaign transformed Currys from a retailer threatened by online shopping into the UK's most-preferred technology retailer, generating £500m in incremental revenue and returning the business to...
1 October 2026
The Prize is awarded to the client company that has consistently demonstrated its commitment to effectiveness and evaluation.
The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix was won by AMV BDDO and Spark Foundry for a campaign that transformed Currys from a retailer threatened by online shopping...
The prize was introduced by IPA President Karen Martin as part of her agenda to celebrate the contribution creativity makes to business success, the economy and UK culture.
PHD Media was named Effectiveness Agency of the Year, while Omnicom won Effectiveness Company of the Year.
Hear from the minds behind this year’s Grand Prix-winning Currys paper at the IPA Effectiveness Conference.
28 September 2026
'Polyphonic' and 'imperfect' brands hold the key to advertising’s future success alongside preventing advertising from destroying its own media ecosystems
23 September 2026
Stitchy London and Vector Media were elected into IPA membership at its quarterly Council meeting on Thursday, 17 September.
18 September 2026
At October's IPA Effectiveness Conference, we are bringing together leaders from across the industry to unpack what the rise of LLMs and zero-click search means for how your brand is discovered and...
15 September 2026
IPA Director of Public Affairs Richard Casofsky has called on policymakers to assess whether the current measures are delivering their intended objectives and fully understand the potential impact...
16–34s spend almost half of their commercial media time without others, according to new IPA TouchPoints data.
9 September 2026
The latest edition of the IPA AI Magazine moves the conversation beyond experimentation and efficiency gains to explore the bigger strategic challenges and opportunities that AI presents for the...
3 September 2026
The President’s Prize for Creative Effectiveness will recognise the vital role of creativity in driving business success.
1 September 2026
The IPA Effectiveness Conference will explore the evidence behind why creativity is one of our most powerful drivers of effectiveness, drawing out the core lessons that will fuel our future...
Spotlighting the industry's most rigorous thinking, award-winning case studies and research into how creativity, measurement and commercial growth work together to deliver commercial results for...
10 August 2026
Almost half of UK consumers expect to feel financially anxious this Christmas due to rising costs, but many remain determined to maintain festive spending by seeking discounts, taking advantage of...
30 July 2026
Curry’s, Nationwide and Specsavers are just some of the 20 outstanding case studies that have been named on the revered IPA Effectiveness Awards 2026 shortlist.
22 July 2026
Helen takes on leadership of the IPA Legal team from 1 August following the retirement of IPA Legal and Public Affairs Director, Richard Lindsay.
20 July 2026
IPA Director General Paul Bainsfair looks forward to 'continuing to engage constructively with him and his government to help ensure the UK's world-leading creative industries continue to flourish.'
UK companies revised their marketing budgets up to the second highest level in two years in Q2 2026, despite economic and inflationary headwinds remaining at large.
16 July 2026
The IPA is disappointed by the Committee's recommendation to expand advertising restrictions.
15 July 2026
IPA Director of Media Affairs Nigel Gwilliam has called on the platforms that carry fraudulent online advertising "to do everything in their power to tackle this criminal activity.”
13 July 2026
New research from the IPA, produced in collaboration with Tracksuit, reveals an opportunity to add more value by delivering more of the strategic thinking clients value highly.
8 July 2026
IPA Director General Paul Bainsfair has said that the merged entities’ dominant share 'likely means advertiser protections need consideration' and that the IPA will be consulting its members for...
7 July 2026
Altavia UK, Havas Market UK, Havas Forward Media UK and Iris London were elected into IPA membership at its quarterly Council meeting on Thursday, 2 July.
2 July 2026
New 2026 IPA TouchPoints data reveals that despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still spend over 2.5 hours per...
1 July 2026
Casofsky brings over 20 years’ experience as a senior government relations and corporate affairs leader.
30 June 2026
IPA members enjoyed a successful Cannes Lions 2026 festival, with 12 agencies winning a combined 50 awards, including 10 Gold, 16 Silver, 20 Bronze, one Titanium and three Grand Prix.
28 June 2026
