The advertising industry makes a significant contribution to the UK economy, with £6 of value generated for every £1 spent on an ad campaign. And that’s not all. Advertising can change society for the better.
Advertising is all around us. On TV, at the cinema, on the radio, in newspapers and magazines or staring back at you in the form of a 48 sheet poster along the roadside. And that’s just what we call traditional advertising. There are ambient ads too which are attached to bikes, taxis, buses, escalators, bus stops, petrol pumps, building sites and even store floors. Sponsorship is another form of advertising. From supporting your local football team to the huge branding opportunities of having your business attached to the Women’s Euro 22 Final. And in the last 10 years, targeted advertising via web and social media has skyrocketed. There’s also experiential. Ever been given a free chocolate bar at a train station? Influencers are advertising daily too and so are you when you post a picture of the beach or bar you’ve just visited. The list goes on. So you see, advertising is a huge part of everyone’s lives.
Did you know, the advertising industry makes a significant contribution to the UK economy, with £6 of value generated for every £1 spent on an ad campaign? And that’s not all. Advertising can change society for the better. We can change behaviours by promoting the adoption of positive behaviours or through the prevention of negative ones. Think back to the We're The Superhumans | Rio Paralympics 2016 Trailer, Maltesers Theo's Dog or Every name’s a story by Starbucks. It’s true to say – we have the power to change the world.
It used to be you had to have a talent for writing or art. Of course we still need those vital talents but the industry has changed so much over the last 10 years and technology and data now play a huge part in our world. So if your penchant is playing Fortnite and you are fascinated about how the games are animated and programmed – we need you. And if you love numbers and analysing data, then our clients are going to love you. Are you a good implementer and a good communicator? Perhaps you are methodical and need insight to inform? Maybe you love influencers and social media, or UX, AI or coding is your thing? Whatever your strengths and passions, we can guarantee working in our creative environment, with a range of talented people who’ll inspire you, is worth getting up for every day and makes for a very stimulating career choice.