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The IPA TouchPoints Initiative
 
Welcome to the IPA TouchPoints Initiative

The IPA TouchPoints survey is the biggest industry research initiative for years and sheds new light on how consumers are spending their time in todays multi-media world.

It offers a week in the life picture on both consumer and media behaviour and is set to become a new industry standard for planning of advertising budgets.

The new IPA TouchPoints website is available at http://www.ipatouchpoints.co.uk

Latest Developments

World First: TouchPoints Integrated Planning Database goes live

Today (5th October 2006) the IPA demonstrated the second phase of its much awaited TouchPoints initiative, the Integrated Planning Database, to journalists, agency planners and the media industry as a whole.

click here for the full Press Release
TouchPoints Initiative
 
Why
 
What
 
How
 
Current Status
 
Founding Subscribers
 
Current Subscribers
 
Outcomes
 
Software Houses
 
  
Training
 
Subscriber Training
 
Online Training
 
 
Contacts
 
Press Releases
 
Press Coverage
 
Newsletter
 
Recent Publications
 
Contracts
Media Currencies
www.rajar.co.uk www.barb.co.uk www.nrs.co.uk
www.jicreg.co.uk www.postar.co.uk
Research Companies
IPA TouchPoints Initiative
 
Click here to go to IPA members' own pages
Whats on TouchPoints
 
TouchPoints Press Launch
 
TouchPoints SC questionaire
 
TouchPoints PDA questionnaire
 
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