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Women of Tomorrow 2018

The IPA and Campaign have again joined forces to run the Women of Tomorrow Awards 2018 which will identify the female industry leaders of the future.

About the Awards

We are calling on women across the industry to identify themselves and help us champion the exceptional female talent working for agencies, media owners or client companies, drawn from roles such as:

  • Brand management
  • Client services
  • Creative
  • Creative services
  • Finance
  • HR
  • Media buying
  • Media planning
  • Media sales
  • New business
  • Strategic
  • Tech & Innovation


Entrants for the Women of Tomorrow Awards are sought from the mid-senior level of company structures and should be consistently demonstrating exceptional leadership qualities.

Candidates should be significantly more experienced than graduate level, and be based in Agencies, Media Owners, and Advertisers within the UK, Isle of Man or Channel Islands.

Entrants should nominate themselves for the Awards, although employers can submit and need to approve their entries.

Entry process

Entrants must complete the awards submission form, which requires a 500 word personal statement, detailing how they:

  • Regularly go beyond their role
  • Make a significant contribution to their organisation
  • Demonstrate their leadership qualities
  • Support, nurture and inspire others
  • Show they have what it takes to be a Woman of Tomorrow

The statement should also include any other significant relevant achievements.

Entries must be electronically signed by the entrant and include all details of a senior colleague who has approved and supported the submission.

The deadline for entries is 17:00 (GMT) Wednesday 17th January 2018.



The Women of Tomorrow Awards 2018 are co-chaired by Claire Beale, Global Editor-in-Chief, Campaign and Sarah Golding, President, IPA and CEO & Partner of CHI&Partners, who will be joined by other industry judges to interview the shortlisted entrants.

The full list of judges can be found on the 2018 judges page

Entrants will be notified by Monday 12th February if they have been shortlisted. Successful candidates will be invited for interview at the IPA on Thursday 22nd February.

Please note: All entrants need to be available on the interview date.


All shortlisted candidates will receive an invite to the Women of Tomorrow Awards 2018 which will take place in London on Thursday 8th March 2018, International Women’s Day. At this event, the winners will be announced and subsequently profiled in a Campaign article.

To see previous recipients of the Women of Tomorrow Awards, please visit:

2016 winners
2014 winners
2013 winners

Entry fee

The entry fee for the awards is £150 +VAT, payment of which will be requested on submission of the entry form.

Conditions of entry

By entering the IPA and Campaign Women of Tomorrow Awards, you agree to the Awards Terms and Conditions of Entry.


If you have any questions regarding the awards and the submission process, please contact Ava Gill on or 020 7201 8217.

Sponsored by

DNA-WoT sponsor

Our diversity programme

The Women of Tomorrow Awards forms a core pillar of the IPA’s Diversity programme - which aims to help the industry achieve diversity targets by 2020. Currently, only 26.9% of MD/CEO level are female - by 2020 we want to see this at 40%. 

Ensuring diversity at all levels, is vital for our industry in order to attract and retain the best talent; and remain relevant and representative of our clients, consumers and audiences in the future.

The IPA is a lead member of the Unstereotype Alliance and sits on its Communications and Advocacy group. It brings together a powerful global coalition of more than 20 industry leaders behind the common goal of eliminating gender bias and harmful gender stereotypes from their advertising.

The Unstereotype Alliance supports IPA Women of Tomorrow and encourages the applicants to think about new ways of challenging stereotypical depictions of women in the media and to talk about the actions they have taken to support gender equality in their own organisations.

Women of Tomorrow winners may be asked to champion Unstereotype Alliance as ambassadors within their agency. 

For more information and guidance for the advertising and marcomms sector on how to take action to increase diversity within the industry check out the IPA Diversity hub

Last updated 12/12/2017

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